Melanie Deziel on Raising the Branded-Content Bar

Branded-content strategist and 2018 Alberta Magazines Conference speaker Melanie Deziel chats with host Omar Mouallem about how she got her start, industry trends and how quickly they’re changing, and how to be a worthy competitor for a reader’s time and attention.

Melanie Deziel is an award-winning branded-content strategist, consultant and speaker who travels the world educating marketing, sales and editorial teams on branded-content best practices. She started The Overlap League native ad newsletter, writes the New Media Navigator column for Inc., teaches social media for Syracuse University’s online Master’s program and is on the board of the Native Advertising Institute. She is the former director of creative strategy for Time Inc. and was the first editor of branded content at The New York Times, where she wrote sponsored content pieces that won the 2014 and 2015 Best Native Advertising Execution OMMA Award, including the acclaimed Women Inmates piece for Netflix.

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