Popular Science’s Amy Schellenbaum on Cutting Quantity and Adding Value

As the online director at Popular Science, Amy Schellenbaum oversees all things digital, including editorial, social media, video, ecommerce and emerging platforms. Since joining the team in 2016, she has transformed the popsci.com editorial strategy, relaunched the website, established a growing affiliate revenue program, launched a sub-brand on Facebook and retooled the brand’s presence on every social platform. Before PopSci, Amy overhauled the online editorial at Travel + Leisure and headed up Vox Media’s architecture and design site Curbed.com.

In this podcast, she chats with host Omar Mouallem about how under her direction, they’ve gone from creating as much content as possible to creating fewer, stronger posts per day and why it’s paying off.

Amy joins the Alberta Magazine Publishers Association at the 2018 Alberta Magazines Conference as a speaker on Friday, March 9. She’ll speak about how social platforms like Facebook, Twitter and Instagram remain essential for capturing new audiences and building brand authority, especially in tumultuous times for digital media. Learn how 146-year-old brand Popular Science is thriving on new platforms, and hear the latest strategies and tools for creating social posts that get people excited about your editorial.

2018 Alberta Magazine Awards Finalists

February 5, 2018 – Calgary, AB 

The Alberta Magazine Publishers Association (AMPA) is delighted to announce the showcase finalists for the 2018 Alberta Magazine Awards.

The program honours and celebrates the work of Alberta’s magazine creatives; art directors, writers, photographers, editors and illustrators. This year, we saw more than 250 entries in 20 showcase categories.

“Collectively these individuals bring insight to our unique Alberta culture and ensure Alberta voices and stories are shared and heard throughout the province and beyond our borders,” says Suzanne Trudel, executive director of AMPA.

Finalists and winners will be celebrated at the 2018 Alberta Magazine Awards Gala on Thursday, March 8 at the Carriage House Inn in Calgary. Registration for the complete conference/awards gala is open, and the deadline for early bird rates is Thursday, February 15. Freelancers who are finalists for the awards program are invited to register/purchase tickets at AMPA member rates.

Finalists for Magazine of the Year, Best New Magazine and the recipients of Achievement in Publishing, Editor of the Year and Volunteer of the Year will be announced this Thursday, February 8.

We invite you to read and view all of the finalists’ work at conference.albertamagazines.com/awards and join us in congratulating them on social media using #abmags18.

Happy reading!

The AMPA Team

Alberta Story
A History of Us Eighteen Bridges Darrin Hagen
Baba Was an Edmontonian Eighteen Bridges Myrna Kostash
Baba’s Other Children Alberta Views Myrna Kostash
Eyes in the Sky  Swerve Trina Moyles
Getting Big Money Out of Alberta Politics Alberta Views Max Fawcett
How GPS Put Calgary On the Map Avenue Calgary Christina Frangou
Open Arms Eighteen Bridges Omar Mouallem
The Bat Man of Edmonton techlife Scott Messenger
The Coal Phase Out Alberta Views Chris Turner
Wolverines Have a Sensitive Side Canadian Rockies Annual Niki Wilson

Art Direction Single Issue
Canada 150  Eighteen Bridges Kim Larson
Designers of the Year Western Living Magazine Paul Roelofs; art director, Natalie Gagnon and Jenny Reed, associate art directors
Fall 2017 LINK Richard Maruk
July 2017, Canada 150 WestJet Magazine Steve Collins, design director; Teresa Johnston, art director
Spring 2017, Truth First New Trail Marcey Andrews
The Movement Issue UAlberta Business Sarah Jackson
Volume 2 Canadian Rockies Annual Dee Larosa
Winter 2017 New Trail  Marcey Andrews

Bright Spot Ahead UAlberta Business Sarah Jackson, art director; Min Gyo Chung, illustrator
July/August 2017 Alberta Views Gerry Rasmussen, illustrator; Beate Wichmann, art director; Evan Osenton, editor
June 2017, Lillian Shirt Avenue Edmonton Colin Way, photographer; Kim Larson, art director
Let There Be Sheds Swerve  Brendan Stephens, photographer;  Brent Morrison, art director, Bruce Weir, editor
March 2017, Whisky and Barley Culinaire Magazine Ingrid Kuenzel
May/June 2017 Where Calgary  Veronica Cowan, art director; Jason Dziver, photographer; Sue Spicer, food stylist; Breanna Mroczek, editor
October 2017, Alberta Beverage Awards Results Culinaire Magazine Ingrid Kuenzel. Dan Clapson
Truth First New Trail Lisa Cook editor; Marcey Andrews, art director, Daniella Zalcman
The Human Touch UAlberta Business Sarah Jackson, art director; Loveis Wise, illustrator

Digital Presence: Website
avenuecalgary.com Avenue Calgary Jaelyn Molyneux, executive editor digital content; Karin Olafson, editor, researcher, data management; Shelley Arnusch, Andrew Guilbert, Kathe Lemon, Karin Olafson, writers; Jared Sych, photographer
crowfootmedia.com Canadian Rockies Annual  Meghan J. Ward, online editor; Dee Larosa, designer
techlifetoday.ca  techlife Scott Messenger, editor; Sherri Krastel, editor; Jeff Caron, web designer
westernliving.ca Western Living Magazine Kaitlyn Gendemann, online editor

Editorial Package
Best Neighbourhoods 2017 Avenue Calgary Shelley Arnusch, Andrew Guilbert, Kathe Lemon, Karin Olafson, writers; Kathe Lemon, editor; Karin Olafson, research
Canada 150 Eighteen Bridges Curtis Gillespie, editor
Five Objects that Changed Our Lives New Trail Marcey Andrews, Stephanie Bailey, Lisa Cook, Curtis Gillespie, Robert Moyles, Sarah Pratt, Mary Lou Reeleder, Karen Sherlock, Cynthia Strawson, John Ulan
Foodies of the Year Western Living Magazine Julia Dilworth, associate editor; Jenny Reed, associate art director
From Conflict Comes Awareness, and From Awareness Comes Knowledge Summit Michelle Bodnar, editor; Michal Waissmann, art director
Grow Opps Greenhouse Helen Metella, writer; Paige Weir, art director; Cait Wills, editor
People Make the Place Wider Horizons Lisa Kozleski, editor and writer; Dana Woodward, designer; Brent Bates, illustrator; D’Arcy Kavanaugh, Dave McMurray, writers
The 21  New Trail Marcey Andrews, Stephanie Bailey, Lisa Cook, Christie Hutchinson, Robert Moyles, Sarah Pratt, Mary Lou Reeleder, Karen Sherlock, Cynthia Strawson, John Ulan
Truth First New Trail Marcey Andrews, Stephanie Bailey, Lisa Cook, Curtis Gillespie, Tanya Harnett, Christie Hutchinson, Fay Fletcher, Janice Makokis, Patricia Makokis, Robert Moyles, Sarah Pratt, Mary Lou Reeleder, Karen Sherlock, Cynthia Strawson, John Ulan
Winter in Canada WestJet Magazine Jill Foran, editor

Emerging Writer
Design for Everyone Avenue Calgary Madison Farkas
A Home Grows with You Avenue Edmonton Kalyna Hennig
For Men Only Glass Buffalo Mishma Mukith
Ghost Towns of the Canadian Rockies Canadian Rockies Annual Tera Swanson
Immaculate Wall Glass Buffalo Gavin Doyle
May It All Be Poetry Glass Buffalo Maya Gupta
Spam FreeFall Nikki Celis

Canada, You’re Like My Favourite One-Day Uncle and I Love You Eighteen Bridges Richard Van Camp
Learning to Unlearn New Trail Curtis Gillespie
Home After Home Eighteen Bridges Jalal Barzanji
How I Did Not Try to Kill Andrew Suknaski Alberta Views Sid Marty
Shattered Dream Alberta Views Edmund Aunger
Small Grey Swerve Karen Hines
Taken Over by the West Glass Buffalo Sadia Masud
The Truth is in the Dirt Eighteen Bridges Anna Marie Sewell
When Things Fall Apart Alberta Views Clem Martini
Women and Politics Alberta Views Jackie Flanagan

Feature Design
Appetite for Instruction Avenue Edmonton Kim Larson, art director
Designers of the Year Western Living Magazine Paul Roelofs, art director
Five Objects That Changed Our Lives New Trail  Marcey Andrews, art director
Give Your Lunch a Promotion Western Living Magazine  Jenny Reed, associate art director
MaaS Effect UAlberta Business Sarah Jackson, art director; Aaron Pedersen, photographer
Rockies Life in the ’70s Canadian Rockies Annual Dee Larosa, art director
The 21 New Trail Marcey Andrews, art director
Uprooted Swerve Brent Morrison, designer

Feature Writing Long
#PopularVote Avenue Edmonton Eliza Barlow
A Hard Walk New Trail Curtis Gillespie
Beyond Belief Alberta Views  Michael Ganley
Homeland for the Holidays Eighteen Bridges Omar Mouallem
Life and How to Leave It Swerve Christina Frangou
MaaS Effect UAlberta Business Tim Querengesser
Rockies Life in the ’70s Canadian Rockies Annual Meghan J. Ward
The Rainmaker techlife Scott Messenger

Feature Writing Short
Are Injection Sites Safe? The Yards Mary-Helen Clark
Can Less Become More? Avenue Edmonton Tim Querengesser
Getting Defensive Eighteen Bridges Kate Black
Knock-On Effect The Yards Tim Querengesser
On the Water WestJet Magazine Dan Rubinstein
Trade and Turmoil in the Age of Trump UAlberta Business Taylor Lambert
Trash to Treasure Avenue Edmonton Russell Cobb
Was Eighteen Bridges Tim Querengesser
When Safe Isn’t Simple LINK Michelle Woodard
Who Revived the Electric Car? Avenue Edmonton Breanna Mroczek

A Clockwork Barista On Spec Kevin Cockle
All the Pretty Bones filling Station Erin Emily Ann Vance
Circus Wedding Eighteen Bridges Anosh Irani
Just for Tonight FreeFall Sarah Frayn
Superman and Pocahontas Glass Buffalo Hannah Schmakeit
The Pillar Glass Buffalo Jenny Winters
Wanting  Glass Buffalo Sarah Bennett

#PopularVote Avenue Edmonton Glenn Harvey
A Simple Solution Swerve Drew Shannon
Baba Was An Edmontonian Eighteen Bridges Robert Carter
Bright Spot Ahead UAlberta Business Min Gyo Chung
Canada, You’re Like My Favourite One-Day Uncle and I Love You Eighteen Bridges Raymond Biesinger
Family History Avenue Edmonton Robert Carter
Hope Sprouts Swerve Hayden Maynard
How I Did Not Try To Kill Andrew Suknaski Alberta Views Jonathan Dyck
Walking on Whyte Avenue Edmonton Raymond Biesinger
Women and Politics Alberta Views  Sonia Roy

Care by the Decades Apple Sue McGillivray, designer
Economy 150 UAlberta Business Vikki Wiercinski, Illustrator
Remote Electricity New Trail Karen Sherlock

Photograph: Landscape, Architecture or Still Life
25 Best Things to Eat Avenue Calgary Jared Sych
Comfort Zone Western Living Magazine  Clinton Hussey, photographer; Nicole Sjostedt, stylist
Deconstructing Brew Green UAlberta Business Adrien Veczan
Great Canadian Cocktails WestJet Magazine Jared Sych
Paddler at Lake Louise Canadian Rockies Annual Wayne Simpson
Palm Trees, Trans-Canada Highway Swerve Jim Wells
Shadow Climbing, Mt. Geraldine Canadian Rockies Annual Paul Zizka
Skateboarding Underground, Banff National Park Canadian Rockies AnnualKelly Schovanek

Photograph: People and Portraiture
A Family Matter techlife Tim Potter
Freakin’ Eureka Swerve Colin Way
Imagine Avenue Edmonton Colin Way
Pure and Simple Western Living Magazine Carlo Ricci
This Country Thinks It Gave Me My Magic Eighteen Bridges Cooper & O’Hara
Trash to Treasure Avenue Edmonton Cooper and O’Hara

Photograph: Series or Essay
Accidental Farmers Western Living Magazine Janis Nicolay
Build a Healthy Plate Apple Salt Food Photography; styling by Savory Plate
Culture & Beauty Avenue Calgary Asim Overstands
Desert Dreams WestJet Magazine Jared Sych
Life and How to Leave It Swerve Leah Hennel
On the Water WestJet Magazine Steve Collins
Rooms of Their Own Swerve George Webber
Top 40 Under 40 Avenue Edmonton Aaron Pedersen
Uprooted Swerve George Webber
What’s Old is New Again Avenue Edmonton Daniel Wood

Bear 64 FreeFall Angela Waldie
Can you imagine my love for banana facts? Glass Buffalo Jessica Johns
The Un-Selfie Project Glass Buffalo Austen Lee
The Vegetarian Eighteen Bridges Matthew Stepanic
Three Poems (Hertz Field, Orbiter, When to Step In) filling Station Shazia Hafiz Ramji
Two Poems (Dear Healing Walk, Rhapsodic Trip) filling Station Jen Currin

A Climber’s Guide Canadian Rockies Annual Zac Robinson and Stephen Slemon
Amarjeet Sohi Alberta Views Omar Mouallem
In the Key of Alex Avenue Edmonton  Lisa Ricciotti
Lethbridge College Love Stories Wider Horizons Lisa Kozleski
Outspoken Ashley Callingbull Avenue Edmonton Wayne Arthurson
Seen Unseen New Trail Omar Mouallem

Service: Business, Education, Health or Medicine
25 Ways to Stay Healthy and Well Apple Colleen Seto
Appetite For Instruction Avenue Edmonton Caroline Barlott
Care of All Kinds Apple Anne Georg
Facing Forward Avenue Calgary Silvia Pikal
For Love and Money UAlberta Business Jyllian Park
The Upside of an Organized Home Apple Greg Harris
The Rural Doctor Shortage and Why You Should Care About It Avenue Calgary Christina Frangou

Service: Lifestyle
150 Reasons to Love Edmonton WHERE Edmonton Matthew Stepanic, editor; Tamara Aschenbrenner, assistant editor
A to Z Guide to Relationships Apple Valerie Berenyi, Anne Georg, Jacqueline Louie
A Vegan Home on the Range Swerve Rita Sirignano and Melody Baker
Avenue’s Essential Guide to Summer in the Mountains Avenue CalgaryShelley Arnusch, Lisa Kadane, Megan Kopp, Andrew Penner, Gwendolyn Richards, Lynda Sea, writers; Shelley Arnusch, editor
Dining with the Stars WHERE Edmonton Matthew Stepanic, editor; Tamara Aschenbrenner, assistant editor
How to Pair Wine With Junk Food Avenue Edmonton Margaux Burgess
Oodles of Noodles Swerve John Gilchrist