Schedule Details & Rates
EARLY BIRD REGISTRATION DEADLINE: THURSDAY, FEBRUARY 15, 2018
FINAL REGISTRATION DEADLINE: THURSDAY, MARCH 1, 2018
Thursday, March 8, 2018
Branded Content Best Practices for Magazine Publishers
WITH MELANIE DEZIEL
Presented by Magazines Canada
Branded content. It’s a thing, but will it work for you? Award-winning branded-content expert Melanie Deziel provides an overview of the revenue potential for magazine publishers who adopt branded/native content. She offers guidance on building an internal practice and executing that content for brands, and she’ll devote plenty of time to answering questions. You’ll leave with the insights and answers you need to adopt and implement profitable branded content programs.
Recommended for publishers, content teams and sales staffs
MAGAZINE FOOD WRITING FOR A FOOD-OBSESSED ERA WITH DEVRA FERST
From television channels dedicated to cooking to 10 million Instagram posts hashtagged #eeeeeats, we have never lived in a more food-obsessed time. As writers and editors, our work needs to reflect this reality, but it’s not just about covering the moment—it’s about how we cover it. In this tasty session, freelance food writer and editor Devra Ferst breaks down the current food writing market, presenting successful models for food writing in print and online in 2018. She’ll show you how to determine which will best engage, serve and expand your audience.
Recommended for staff and freelance writers, editors
LEAPING BARRIERS AND MAINTAINING MULTIPLE BUSINESS MODELS WITH PADDY HARRINGTON
Is it possible for one company to focus on multiple business models at once? Frontier, a Toronto company founded by creative polymath Paddy Harrington, is making this inclusive approach work. A magazine, design studio and ventures group, Frontier has succeeded in maintaining a firm foundation and identity as it branches into new territory. Paddy shares what he’s learned from the ups and downs of Frontier’s ongoing journey, and explains how to find a core purpose that helps your company explore new opportunities with confidence and integrity.
Recommended for art directors, designers and publishers
Presented by TC Transcontinental Printing
Whether you’re a social butterfly or a lone wolf, you’ll enjoy this lively half-hour networking session. It’s a no-stress participatory experience where you can talk shop and find future collaborators over a glass of wine. You might just win a prize, too.
Recommended for everyone
Walk the red carpet, catch up with colleagues and enjoy a cocktail before the Alberta Magazines Awards Gala.
PRESENTED BY CDS GLOBAL
Celebrate exceptional magazine content with an evening of fine dining and awards. Join emcee Chris Turner as we announce the winners in 20 Showcase Awards categories, and recognize the industry contributions made by our special Achievement Award recipients.
Friday, March 9, 2018
UNFRIENDING FACEBOOK: BUILDING RELATIONSHIPS BEYOND THE NEWSFEED WITH KATE LESNIAK
We all know Facebook isn’t generating revenue for publishers. Guess what? That trend is never going to change, and publishers shouldn’t expect it to. Facebook (and social media platforms in general) aren’t here to boost your brand or fund media, they’re here to repackage the content you paid for. So, what to do? Well, if you’re a Facebook-dependent independent media outlet that doesn’t get a seat at the table in newsfeed negotiations, you pivot—and not to video. Kate Lesniak from Bitch Media tells you why it’s time to stop counting on Facebook to care, and how to build a revenue model that engages readers somewhere else when it really counts.
Recommended for everyone
GETTING THE BEST FROM YOUR STAFF IN AN EVOLVING WORKPLACE WITH PENNY CALDWELL
Presented By Magazines Canada
Job demands and job descriptions are changing rapidly as magazines evolve from print-only products into multi-media brands. How do you inspire your employees to embrace change and continue to give you their best work and ideas? An experienced manager of award-winning teams, Penny Caldwell provides tips for motivating staff, including how to have tough conversations and when to recognize star performers.
Recommended for publishers and people leaders
MAKING MULTIMEDIA STORYTELLERS WITH ANTHONY LICATA
Modern magazine media requires all staff to be equally adept at producing print products, writing stories for digital audiences, shooting and editing digital video and telling stories through social media platforms. How do you turn traditional editors and writers into multimedia content producers? It requires new skills, certainly, but that shouldn’t be your focus. Anthony Licata explains why the best strategy is not to pivot to a specific medium, but to pivot to your consumer. He’ll show you how to use data and traditional journalism skills to turn your team into one that can deliver what your audience wants—no matter what the platform.
Recommended for editors, writers
BE YOURSELF: EMBRACING (AND ELEVATING) THE MAGAZINE FORMAT WITH JEREMY LESLIE
How can a magazine stay, well, magazine-y? How can you make the most out of print while embracing other channels? Jeremy Leslie, leader of the magCulture studio in London, UK, tells you how to stay relevant, how to challenge yourself and your colleagues, and how to carve out a clear identity for your magazine (hint: no copying). He’ll coach you away from mediocrity and toward a magazine that balances print and digital, makes money, and is above all exciting and distinct.
Recommended for art directors, designers
IDEAS FOR INCREASING CONSUMER REVENUE AND READER ENGAGEMENT WITH BRINDA LUCKOO
Presented by Inovva by Equisoft
Are you leveraging and monetizing your consumer relationships in the most effective ways? Inovva president and audience management expert Brinda Luckoo shares success stories and strategies that have helped publishers diversify their revenue streams. You’ll leave this session with practical, actionable ideas that will help your magazine increase consumer revenue.
Recommended for circulators and publishers
GET THE 411 ON THE 4/20 WITH A SPEAKER FROM THE CANNABIS LEGALIZATION AND REGULATION SECRETARIAT
The Government of Canada has committed to legalizing, strictly regulating and restricting access to cannabis. In April 2017, the government introduced Bill C-45, the proposed Cannabis Act. Subject to the approval of Parliament, the Government of Canada intends to bring the proposed Cannabis Act into force no later than July 2018. An official from Health Canada’s Legalization and Regulation Branch will provide an overview of current advertising prohibitions regarding recreational and medicinal cannabis, as well as relevant areas of the proposed Cannabis Act. Join us to find out how this will impact you as a professional in the publishing industry.
Recommended for publishers and ad sales staff
CREATING AWARD-WINNING SERVICE PACKAGES WITH PENNY CALDWELL
Even the most thoroughly researched service stories can fall flat if they don’t engage the reader. That’s where design comes in. Strong packaging can break up a dense story and make it more lively and accessible. So, what does “strong packaging” look like, and how do you find the right solution for a given story? Through case studies and workshopping, Penny Caldwell will share tips on how to make service sing.
Recommended for editors and content creators
STRONGER, FASTER, BETTER DESIGN WITH PADDY HARRINGTON
You want to change your design process, but you know you need to move in the right direction. Where do you begin? How do you find something that embodies your unique identity—but will also stand out? Where can you turn for inspiration? And how can you stay creative? Paddy Harrington tells you how to find inspiration in unexpected places and how to strengthen your design voice in a way that’s unique to you. He’ll share hard-won tips on staying creative while working at life speed.
Recommended for art directors & designers
5 SPONSORSHIP TRENDS THAT CHANGE EVERYTHING WITH CHRIS BAYLIS
Sponsorship expert Chris Baylis shares the latest developments impacting sponsorship in Canada. In this highly practical, action-focused session, you’ll find out what you need to take your sponsorship program to the next level, what sponsors are looking for and how to describe your opportunities to sponsors in a compelling way. Chris will cover:
- An overview of the key sponsorship trends and how they’re transforming the sponsorship landscape
- The importance of valuation and some tricks to determine your own value
- The importance of audience data—and what to do with it
- Using activation ideas to grow your brand, add value to your audience and close more sponsorship sales
- How to overcome “logo placement syndrome” and develop sponsorship that goes beyond simple push marketing
- Moving your sponsors behind advertising assets
You’ll leave with knowledge you can implement immediately to grow your sponsorship program.
Recommended for publishers and ad sales staff
WHAT WE CAN LEARN FROM INDEPENDENT MAGAZINES WITH JEREMY LESLIE
Presented by Innova by EquiSoft
Take a grand tour of the global independent magazine scene with Jeremy Leslie, who points out the themes and trends that affect us all. Using magCulture—his editorial design studio, journal, and shop—as a jumping-off point, Jeremy provides historical context for the idea of “mainstream” and “independent” publishing. He introduces significant examples of indie magazines and shows how their themes and approaches have helped them succeed. He’ll also inspire you with the best new examples from the indie sector. You’ll leave energized, optimistic, and full of fresh ideas.
Anyone who works in the industry can tell you publishing is a mixture of planning and panicking. The lowercase awards—a new half-hour event for AMC 2018—celebrate the year’s greatest hits and misses, and shine a spotlight on the teamwork, creativity, and perseverance that happens behind the scenes. What were you particularly proud of in 2017? What didn’t go according to plan? Tell us about your business innovations, brand extensions, brilliant (and searchable) headlines, and unexpected content triumphs. We also want to hear about the surprising, energizing experiences that taught you a thing or two. Submit one hit and miss from 2017, with an image for each, to firstname.lastname@example.org by February 16.
OPTIMIZE YOUR SALES FORCE WITH LOUIS DELONE
Keeping ad sales on track is a challenge for every publisher, and an objective sales force assessment is a valuable first step to success. Too few sales people, territory assignments, bad sales mechanics and lack of accountability are common factors that can limit your business potential—and they can be difficult to spot from the inside. Veteran publisher Louis Delone shows you how to identify your strengths and weaknesses, and how to give your sales force the tools it needs to thrive.
Recommended for publishers & sales staff
DOING WHAT PRINT DOES BEST WITH ANTHONY LICATA
As consumer behaviour changes, print magazines have to change what they’re giving their audience. These days, a print issue is not so much a timely periodical as a timeless, “special occasion” item—something to be savored, something surprising and one-of-a-kind, something that gives its audience an experience they didn’t even know they wanted. Anthony Licata shows you how to evolve your print magazine to focus on what print does best: delivering an immersive, surprising and delightful experience anchored in great writing and innovative design.
Recommended for publishers, content teams, art directors & designers
BEAUTIFUL, BRILLIANT ON-BRAND DESIGN WITH MARK MAHORSKY
Packaging visual content well means paying attention to the big picture and the tiny details. Texan designer Mark Mahorsky shows you how to make the most of special issues, how to embrace traditional or annual themes and how to re-imagine old content. He talks mood boards and creative briefs (do they matter?), gives you the skinny on setting up design principles and processes, offers ideas for merchandising your brand (can a cover sell more than just newsstand copies?) and shares tips for keeping creative fresh while staying true to your brand.
Recommended for art directors & designers
SOCIAL MEDIA CONTENT: BUILDING A DISTRIBUTION STRATEGY WITH AMY SHELLENBAUM
Social platforms like Facebook, Twitter and Instagram remain essential for capturing new audiences and building brand authority, especially in tumultuous times for digital media. Learn how 146-year-old brand Popular Science is thriving on new platforms, and hear the latest strategies and tools for creating social posts that get people excited about your editorial. It’s time to weed out misinformation and start building a social foundation that plays to the strengths of your brand. Find out what works—and what advice you’re better off ignoring.
Sip wine (or water) with colleagues in the tradeshow room and place your last-minute bids on the silent auction. AMPA will announce silent action winners at the end of the event.
|Alberta Magazines Conference||Early Bird||Regular||Early Bird||Regular|
|Full Conference Pass||$210||$270||$270||$330|
|Friday Only Pass||$180||$240||$240||$300|
|Student Pass (Friday Only)||$100||$100||$125||$125|
|Thursday, March 8|
|Breakout Sessions (each)||$75||$100||$90||$115|
|Alberta Magazine Awards Gala||$80||$120||$105||$145|
|Friday, March 9|
|Breakout Sessions (each)||$50||$75||$70||$95|
|Wine & Wind-Down||$10||$35||$35||$60|
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