Schedule Details & Rates

EARLY BIRD REGISTRATION DEADLINE: THURSDAY, FEBRUARY 23, 2017
FINAL REGISTRATION DEADLINE: THURSDAY, MARCH 9, 2017

Thursday, March 16, 2017

3 – 4:15 p.m.
Masterclass

Choose between MC1, MC2 and MC3

MASTERCLASS: IMPROVING INFOGRAPHICS WITH VANESSA WYSE

Presented by Magazines Canada and the Government of Canada

Not all infographics are created equal. The best ones break down the most complex stories into digestible, meaningful visuals; the worst ones can confuse and even mislead readers. Creative director Vanessa Wyse looks closely at some of the best graphics and gives you the low down on how to filter information effectively and how to determine the most appropriate ways to represent data—all while keeping the reader in mind.

View Vanessa’s profile

Recommended for art directors, designers & graphic artists

MASTERCLASS: BECOMING A BETTER EDITOR WITH JOHN BENNET

Although some people can do both well, writing and editing are separate disciplines. According to veteran editor John Bennet, writers are like generals, marshalling their forces in the smoke and confusion of battle. Editors are like historians: The smoke has dissipated and we see the terrain clearly. The editor’s job is to help the writer navigate that fog of authorship. It’s never easy. Fortunately, John can steer us in the right direction. How do we earn the trust of a writer? How can we grasp a writer’s unique style so that we can more quickly discern “wrong notes?” How do we maintain a relationship that may combine elements of friendship, psychiatric counseling and brute decree? The questions are endless and there are no ready answers, but we’ll all have tales to tell of wrestling with writers’ egos—and with our own.

View John’s profile

Recommended for editors

MASTERCLASS: INCREASING REVENUE STREAMS WITH PAUL REULBACH

When eyeing new revenue and growth opportunities, it can be all too easy for niche publishers to look beyond their core markets. But pursuing a loyal growth strategy that takes full advantage of your core product, branding, reputation and reader (not to mention your advertiser) can drive more revenue more quickly than expanding into a wholly new market. Publisher Paul Reulbach explains why developing ancillary verticals—such as print, digital and events—is the strategic and sustainable path to growth that takes full advantage of your existing portfolio.

View Paul’s profile

Recommended for publishers & sales staff

4:30 – 5:00 p.m.
Networking

Presented by TC Transcontinental Printing

Take the stress out of networking with this lively half hour of handshakes and conversations. This is a participatory experience where you can connect with new colleagues and lay the foundations for future collaborations. Bonus: there will be wine…and prizes.

View Debbie’s profile

Recommended for everyone

5:30 – 6:30 p.m.
Cocktail Hour

Walk the red carpet, high five colleagues and enjoy a cocktail before the Alberta Magazines Awards Gala.

6:30 p.m.
AWARDS GALA

PRESENTED BY CDS GLOBAL

Celebrate exceptional magazine content with an evening of fine dining and awards. Join emcee Chris Frey as we announce the winners in 21 Showcase Awards categories, and recognize the industry contributions made by our special Achievement Award recipients.

Friday, March 17, 2017

9:00 – 9:45 A.M.
Keynote PRESENTATION

Q&A WITH JOHN BENNET HOSTED BY CHRIS FREY

PRESENTED BY TC TRANSCONTINENTAL PRINTING

The first time Sasha Frere-Jones was assigned to write a story for The New Yorker, he was put in the hands of veteran editor John Bennet. Years later, Frere-Jones would say, “There are only three or four editors on the planet as good as John. His touch is so gentle, and his advice so carefully considered, that you never feel the scalpel when he excises a third of your draft.” In his keynote session John takes us behind the scenes of his more than 40-year career at the New Yorker. He offers his insights on making the most of what can be the most fraught of professional relationships—by turns intimate, bruising and inspiriting—between writers and their editors.

View John’s profile   View Chris’s profile

Recommended for everyone

John Bennet

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum lacinia lobortis condimentum. Curabitur sagittis commodo libero sit amet commodo. Vestibulum malesuada enim lacus, ut cursus arcu tempus quis. Donec id massa dignissim, fringilla ante sit amet, suscipit elit. Donec hendrerit, orci at auctor lobortis, magna mauris scelerisque nisi, a rhoncus lectus ante eu nulla. Quisque finibus tellus sed condimentum laoreet. Fusce accumsan eros fringilla, molestie odio vel, molestie ante. Mauris viverra odio ut nibh vehicula, sed bibendum mauris pretium. Aenean id lectus vitae mi lobortis finibus et et ex.



View speaker profile

9:45 – 10:15 A.M.
Keynote PRESENTATION

GETTING ATTENTION IN THE AGE OF OVERSTIMULATION WITH LEO JUNG

In an age where news, information and entertainment are perpetually at our fingertips, how do we grab anyone’s attention anymore? Surprise—it’s simple. Using as case studies The California Sunday Magazine, a print and digital general interest publication, and Pop Up Magazine, a live event series, creative director Leo Jung shows us how a simple premise can gain engagement while combatting predictability and the desire for instant gratification.

View Leo’s profile


Recommended for everyone

LEO JUNG

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum lacinia lobortis condimentum. Curabitur sagittis commodo libero sit amet commodo. Vestibulum malesuada enim lacus, ut cursus arcu tempus quis. Donec id massa dignissim, fringilla ante sit amet, suscipit elit. Donec hendrerit, orci at auctor lobortis, magna mauris scelerisque nisi, a rhoncus lectus ante eu nulla. Quisque finibus tellus sed condimentum laoreet. Fusce accumsan eros fringilla, molestie odio vel, molestie ante. Mauris viverra odio ut nibh vehicula, sed bibendum mauris pretium. Aenean id lectus vitae mi lobortis finibus et et ex.

View speaker profile

10:45 – 11:45 A.M.
Session 1

Choose ONE SESSION

SMALL MAGAZINES, BIG AMBITIONS WITH CURTIS GILLESPIE

Presented, in part, by the Government of Alberta

Small magazines have plenty of room for big ideas. Award-winning writer and editor Curtis Gillespie tells us how writers and editors can leap over boundaries posed by tight budgets and low circulation numbers to tell complex and unexpected stories. He explains how his team at Eighteen Bridges uses narrative journalism as a tool to tell big stories on a small budget.

View Curtis’s profile


Recommended for editors & writers

UNCOVERING OPPORTUNITIES IN SPONSORSHIP SALES WITH PAUL REULBACH

When developing sponsorships for your media company, what sets you apart? What can you offer that your competitors can’t? Seasoned publisher Paul Reulbach breaks down the exclusive opportunities available to publishers, with particular attention to events, partnerships, media buys and third party sell-through. You’ll leave this session knowing how to sell, how to market and how to get it right.

View Paul’s profile


For publishers, sales staff & marketers

USING DESIGN TO LAUNCH AND REPOSITION EDITORIAL BRANDS WITH VANESSA WYSE

Presented by Magazines Canada and the Government of Canada

Editorial brands need to evolve, grow and develop their visual language constantly, but when is the right time to redesign—and why? Do you need a fresh coat of paint or a complete visual overhaul? How do you remain true to your editorial message while changing your visual presence? Creative director Vanessa Wyse takes a close look at two very different projects: The print redesign of Chatelaine and the launch of now-defunct Toronto weekly The Grid. She demonstrates how strategy and design thinking were used to reposition both brands in their respective landscapes.

View Vanessa’s profile


Recommended for art directors, designers & publishers

CONTENT AND COMMERCE TOGETHER: KEEPING COMMUNITY TRUSTWITH BRIDGET WILLIAMS

Presented (in part) by the Government of Canada

Regardless of commerce model (affiliate, drop ship, wholesale, private label or some combination of these), publishing brands that serve both content and commerce must balance the demands of these two ambitions. Using Food52 as a case study, COO Bridget Williams takes us through the complex and delicate process of building a successful commerce business while protecting a strong relationship with community.

View Bridget’s profile


Recommended for publishers, sales staff & marketers

11:45 A.M.
Keynote Luncheon

INNOVATION IN MAGAZINE MEDIA 2017 – 2018 WORLD REPORT WITH ANDREW ROLF

Presented by EquiSoft Media & Publishing

Each year Innovation Media Consulting dives deep into the world of magazines and produces a comprehensive report on the newest, greatest and most unexpected developments in the industry. In this can’t-miss keynote, UK digital expert and business change executive Andrew Rolf presents the report’s highlights. He covers topics ranging from bleeding-edge tech and print innovations to monetization and editorial teams. You’ll leave with big picture solutions to old challenges—and plenty of fresh shop-talk topics.

View Andrew’s profile

Andrew Rolf

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum lacinia lobortis condimentum. Curabitur sagittis commodo libero sit amet commodo. Vestibulum malesuada enim lacus, ut cursus arcu tempus quis. Donec id massa dignissim, fringilla ante sit amet, suscipit elit. Donec hendrerit, orci at auctor lobortis, magna mauris scelerisque nisi, a rhoncus lectus ante eu nulla. Quisque finibus tellus sed condimentum laoreet. Fusce accumsan eros fringilla, molestie odio vel, molestie ante. Mauris viverra odio ut nibh vehicula, sed bibendum mauris pretium. Aenean id lectus vitae mi lobortis finibus et et ex.

View speaker profile

1:30 – 2:30 P.M.
Session 2

Choose ONE SESSION

CONTENT STRATEGY FOR A MULTI-PLATFORM WORLD WITH CAREY POLIS

Presented (in part) by the Government of Canada

Bon Appétit is a monthly magazine, an hourly website, a weekly podcast and a daily video provider—not to mention a source of daily tweets, Facebook and Instagram posts, and much, much more. So, how does all this content creation happen? How do you shape a content strategy that accounts for all these channels? What’s the best way to adapt stories for different platforms? Through case studies of two issues, “Best New Restaurants” and “Thanksgiving,” digital editor Carey Polis walks you through the process of story ideation, creation, execution and promotion.

View Carey’s profile


Recommended for digital staff, editors & publishers

MASTERING NATIVE ADVERTISING WITH JERRID GRIMM

Native advertising, sponsored content, branded content—whatever term you use, this marketing practice is exploding among brands and ad agencies. Not only that, it represents an ever-increasing portion of publisher revenues: Business Insider claims that the co-creation of content between publishers and brands will be the fastest-growing native format over the next five years. Marketer and entrepreneur Jerrid Grimm digs deep into the terminology, best practices and business models of this growing trend.

View Jerrid’s profile

Recommended for sales staff, publishers & marketers

PULL QUOTES: DESIGN PANEL Q&A WITH LEO JUNG AND VANESSA WYSE

Norm Lourenco hosts an in-depth question-and-answer session with fellow creative directors Leo Jung and Vanessa Wyse. Beginning with short presentations from Leo and Vanessa, the discussion will open to the audience. Look forward to smart, considered takes on a broad range of topics, from working on a creative team to the future of design.

View Leo’s profile    View Vanessa’s profile


Recommended for art directors & designers

WHAT SOCIAL MEDIA CAN DO FOR MAGAZINES WITH HALEY OVERLAND

Presented (in part) by the Government of Canada

How can brands use social media to reach more readers, engage audiences and give stories new life? How can social media inform the types of stories magazines produce in print and online? Using examples from successful campaigns at Chatelaine and Today’s Parent, social media senior editor Haley Overland takes you through key strategies for social media growth and engagement across platforms. You’ll walk away with an expanded social media toolbox and fresh enthusiasm for the possibilities of social platforms and magazines.

View Hayley’s profile


Recommended for anyone who touches social media

2:45 – 3:45 P.M.
Session 3

Choose ONE SESSION

BUILDING AN EDITORIAL PACKAGE UNDER FIRE WITH JASON MARKUSOFF AND COLIN CAMPBELL

When flames rushed into Canada’s oilsands capital, Maclean’s rushed its entire team toward the fire. One week later, that team produced a 70-page magazine devoted to the Fort McMurray wildfire saga, crowned by an 11,000-word narrative—not to mention award-winning online coverage. Colin Campbell, managing editor of Maclean’s, and Jason Markusoff, the magazine’s Alberta correspondent, explain how this massive effort came together and provide tips for editorial teams trying to stick with a big story.

View Jason’s profile    View Colin’s profile


Recommended for editors & writers

MANAGING A HIGH-PERFORMING CREATIVE TEAM WITH KATHLEEN FLEURY

Sponsored by Magazines Canada and the Department of Canadian Heritage

Editor-in-chief Kathleen Fleury outlines current research in the fields of work performance and creativity. She provides advice for using compassionate management techniques and policies, not only to get the most out of your creative team, but also to increase your bottom line.

View Kathleen’s profile


Recommended for managers, publishers & editors

MAKING PRINT MOBILE-READY WITH NORM LOURENCO AND JENNIFER NEAL

You know more content is consumed on a mobile device than on a tablet or desktop computer, but your publication is filled with gorgeous photography and graphically designed pages optimized for print. How do you make your beautiful publication mobile-ready? Creative director Norm Lourenco and K9 strategy+design principal Jennifer Neal deconstruct a print magazine to show you practical ways to make content consumable for social media. They explain how to re-think your magazine to include multiple channels, and show you which tools you need to create a framework that will make your content channel-flexible—without sacrificing brand.

View Norm’s profile    View Jennifer’s profile


Recommended for art directors & designers

MAKING EFFECTIVE (AND DELIGHTFUL) NEWSLETTERS WITH BRIDGET WILLIAMS

Presented in part by the Government of Canada

Surprise and delight your audience with newsletters (really). COO Bridget Williams explains why publishers are evolving away from authoritative “voice of God” strategies and toward newsletters that create personal connections with readers. Looking closely at curation and editorial voice, as well as data-driven and behavioural models, she gives you all the information you need to make a success of this incredibly valuable channel. Is it possible to reinforce credibility and brand voice while providing value to readers? Bridget says yes.

View Bridget’s profile


Recommended for publishers, digital teams, editors & marketers

3:45 – 4:30 P.M.
WINE WRAP-UP

Sip wine with colleagues in the tradeshow room and place your last-minute bids on the Amber Webb Bowerman Memorial Foundation Silent Auction.
AMPA will announce silent auction winners at the end of the event.

Andrew Rolf

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum lacinia lobortis condimentum. Curabitur sagittis commodo libero sit amet commodo. Vestibulum malesuada enim lacus, ut cursus arcu tempus quis. Donec id massa dignissim, fringilla ante sit amet, suscipit elit. Donec hendrerit, orci at auctor lobortis, magna mauris scelerisque nisi, a rhoncus lectus ante eu nulla. Quisque finibus tellus sed condimentum laoreet. Fusce accumsan eros fringilla, molestie odio vel, molestie ante. Mauris viverra odio ut nibh vehicula, sed bibendum mauris pretium. Aenean id lectus vitae mi lobortis finibus et et ex.

View speaker profile

Conference Rates

 

AMPA Member

Non-Member

Alberta Magazines Conference

Early Bird

Regular

Early Bird

Regular

Full Conference Pass

$210

$270

$270

$330

Friday Only Pass

$180

$240

$240

$300

Student Pass (Friday Only)

$100

$125

Thursday, March 16

 

 

 

 

Masterclasses

$75

$100

$90

$115

Networking

$50

$75

$50

$75

Alberta Magazine Awards Gala

$90

$120

$115

$145

Friday, March 17

 

 

 

 

Keynotes 1 & 2 (each)

$50

$75

$70

$95

Keynote Luncheon

$60

$85

$80

$105

Breakout Sessions

$50

$75

$70

$95

Wine Wrap-Up

$10

$35

$35

$60


Become an AMPA member to receive special pricing on Conference registration, member rates for seminars and webinars and access to our online resource library all year long. Click here.