Popular Science’s Amy Schellenbaum on Cutting Quantity and Adding Value

As the online director at Popular Science, Amy Schellenbaum oversees all things digital, including editorial, social media, video, ecommerce and emerging platforms. Since joining the team in 2016, she has transformed the popsci.com editorial strategy, relaunched the website, established a growing affiliate revenue program, launched a sub-brand on Facebook and retooled the brand’s presence on every social platform. Before PopSci, Amy overhauled the online editorial at Travel + Leisure and headed up Vox Media’s architecture and design site Curbed.com.

In this podcast, she chats with host Omar Mouallem about how under her direction, they’ve gone from creating as much content as possible to creating fewer, stronger posts per day and why it’s paying off.

Amy joins the Alberta Magazine Publishers Association at the 2018 Alberta Magazines Conference as a speaker on Friday, March 9. She’ll speak about how social platforms like Facebook, Twitter and Instagram remain essential for capturing new audiences and building brand authority, especially in tumultuous times for digital media. Learn how 146-year-old brand Popular Science is thriving on new platforms, and hear the latest strategies and tools for creating social posts that get people excited about your editorial.

2018 Alberta Magazine Awards Finalists

February 5, 2018 – Calgary, AB 

The Alberta Magazine Publishers Association (AMPA) is delighted to announce the showcase finalists for the 2018 Alberta Magazine Awards.

The program honours and celebrates the work of Alberta’s magazine creatives; art directors, writers, photographers, editors and illustrators. This year, we saw more than 250 entries in 20 showcase categories.

“Collectively these individuals bring insight to our unique Alberta culture and ensure Alberta voices and stories are shared and heard throughout the province and beyond our borders,” says Suzanne Trudel, executive director of AMPA.

Finalists and winners will be celebrated at the 2018 Alberta Magazine Awards Gala on Thursday, March 8 at the Carriage House Inn in Calgary. Registration for the complete conference/awards gala is open, and the deadline for early bird rates is Thursday, February 15. Freelancers who are finalists for the awards program are invited to register/purchase tickets at AMPA member rates.

Finalists for Magazine of the Year, Best New Magazine and the recipients of Achievement in Publishing, Editor of the Year and Volunteer of the Year will be announced this Thursday, February 8.

We invite you to read and view all of the finalists’ work at conference.albertamagazines.com/awards and join us in congratulating them on social media using #abmags18.

Happy reading!

The AMPA Team

Alberta Story
A History of Us Eighteen Bridges Darrin Hagen
Baba Was an Edmontonian Eighteen Bridges Myrna Kostash
Baba’s Other Children Alberta Views Myrna Kostash
Eyes in the Sky  Swerve Trina Moyles
Getting Big Money Out of Alberta Politics Alberta Views Max Fawcett
How GPS Put Calgary On the Map Avenue Calgary Christina Frangou
Open Arms Eighteen Bridges Omar Mouallem
The Bat Man of Edmonton techlife Scott Messenger
The Coal Phase Out Alberta Views Chris Turner
Wolverines Have a Sensitive Side Canadian Rockies Annual Niki Wilson

Art Direction Single Issue
Canada 150  Eighteen Bridges Kim Larson
Designers of the Year Western Living Magazine Paul Roelofs; art director, Natalie Gagnon and Jenny Reed, associate art directors
Fall 2017 LINK Richard Maruk
July 2017, Canada 150 WestJet Magazine Steve Collins, design director; Teresa Johnston, art director
Spring 2017, Truth First New Trail Marcey Andrews
The Movement Issue UAlberta Business Sarah Jackson
Volume 2 Canadian Rockies Annual Dee Larosa
Winter 2017 New Trail  Marcey Andrews

Bright Spot Ahead UAlberta Business Sarah Jackson, art director; Min Gyo Chung, illustrator
July/August 2017 Alberta Views Gerry Rasmussen, illustrator; Beate Wichmann, art director; Evan Osenton, editor
June 2017, Lillian Shirt Avenue Edmonton Colin Way, photographer; Kim Larson, art director
Let There Be Sheds Swerve  Brendan Stephens, photographer;  Brent Morrison, art director, Bruce Weir, editor
March 2017, Whisky and Barley Culinaire Magazine Ingrid Kuenzel
May/June 2017 Where Calgary  Veronica Cowan, art director; Jason Dziver, photographer; Sue Spicer, food stylist; Breanna Mroczek, editor
October 2017, Alberta Beverage Awards Results Culinaire Magazine Ingrid Kuenzel. Dan Clapson
Truth First New Trail Lisa Cook editor; Marcey Andrews, art director, Daniella Zalcman
The Human Touch UAlberta Business Sarah Jackson, art director; Loveis Wise, illustrator

Digital Presence: Website
avenuecalgary.com Avenue Calgary Jaelyn Molyneux, executive editor digital content; Karin Olafson, editor, researcher, data management; Shelley Arnusch, Andrew Guilbert, Kathe Lemon, Karin Olafson, writers; Jared Sych, photographer
crowfootmedia.com Canadian Rockies Annual  Meghan J. Ward, online editor; Dee Larosa, designer
techlifetoday.ca  techlife Scott Messenger, editor; Sherri Krastel, editor; Jeff Caron, web designer
westernliving.ca Western Living Magazine Kaitlyn Gendemann, online editor

Editorial Package
Best Neighbourhoods 2017 Avenue Calgary Shelley Arnusch, Andrew Guilbert, Kathe Lemon, Karin Olafson, writers; Kathe Lemon, editor; Karin Olafson, research
Canada 150 Eighteen Bridges Curtis Gillespie, editor
Five Objects that Changed Our Lives New Trail Marcey Andrews, Stephanie Bailey, Lisa Cook, Curtis Gillespie, Robert Moyles, Sarah Pratt, Mary Lou Reeleder, Karen Sherlock, Cynthia Strawson, John Ulan
Foodies of the Year Western Living Magazine Julia Dilworth, associate editor; Jenny Reed, associate art director
From Conflict Comes Awareness, and From Awareness Comes Knowledge Summit Michelle Bodnar, editor; Michal Waissmann, art director
Grow Opps Greenhouse Helen Metella, writer; Paige Weir, art director; Cait Wills, editor
People Make the Place Wider Horizons Lisa Kozleski, editor and writer; Dana Woodward, designer; Brent Bates, illustrator; D’Arcy Kavanaugh, Dave McMurray, writers
The 21  New Trail Marcey Andrews, Stephanie Bailey, Lisa Cook, Christie Hutchinson, Robert Moyles, Sarah Pratt, Mary Lou Reeleder, Karen Sherlock, Cynthia Strawson, John Ulan
Truth First New Trail Marcey Andrews, Stephanie Bailey, Lisa Cook, Curtis Gillespie, Tanya Harnett, Christie Hutchinson, Fay Fletcher, Janice Makokis, Patricia Makokis, Robert Moyles, Sarah Pratt, Mary Lou Reeleder, Karen Sherlock, Cynthia Strawson, John Ulan
Winter in Canada WestJet Magazine Jill Foran, editor

Emerging Writer
Design for Everyone Avenue Calgary Madison Farkas
A Home Grows with You Avenue Edmonton Kalyna Hennig
For Men Only Glass Buffalo Mishma Mukith
Ghost Towns of the Canadian Rockies Canadian Rockies Annual Tera Swanson
Immaculate Wall Glass Buffalo Gavin Doyle
May It All Be Poetry Glass Buffalo Maya Gupta
Spam FreeFall Nikki Celis

Canada, You’re Like My Favourite One-Day Uncle and I Love You Eighteen Bridges Richard Van Camp
Learning to Unlearn New Trail Curtis Gillespie
Home After Home Eighteen Bridges Jalal Barzanji
How I Did Not Try to Kill Andrew Suknaski Alberta Views Sid Marty
Shattered Dream Alberta Views Edmund Aunger
Small Grey Swerve Karen Hines
Taken Over by the West Glass Buffalo Sadia Masud
The Truth is in the Dirt Eighteen Bridges Anna Marie Sewell
When Things Fall Apart Alberta Views Clem Martini
Women and Politics Alberta Views Jackie Flanagan

Feature Design
Appetite for Instruction Avenue Edmonton Kim Larson, art director
Designers of the Year Western Living Magazine Paul Roelofs, art director
Five Objects That Changed Our Lives New Trail  Marcey Andrews, art director
Give Your Lunch a Promotion Western Living Magazine  Jenny Reed, associate art director
MaaS Effect UAlberta Business Sarah Jackson, art director; Aaron Pedersen, photographer
Rockies Life in the ’70s Canadian Rockies Annual Dee Larosa, art director
The 21 New Trail Marcey Andrews, art director
Uprooted Swerve Brent Morrison, designer

Feature Writing Long
#PopularVote Avenue Edmonton Eliza Barlow
A Hard Walk New Trail Curtis Gillespie
Beyond Belief Alberta Views  Michael Ganley
Homeland for the Holidays Eighteen Bridges Omar Mouallem
Life and How to Leave It Swerve Christina Frangou
MaaS Effect UAlberta Business Tim Querengesser
Rockies Life in the ’70s Canadian Rockies Annual Meghan J. Ward
The Rainmaker techlife Scott Messenger

Feature Writing Short
Are Injection Sites Safe? The Yards Mary-Helen Clark
Can Less Become More? Avenue Edmonton Tim Querengesser
Getting Defensive Eighteen Bridges Kate Black
Knock-On Effect The Yards Tim Querengesser
On the Water WestJet Magazine Dan Rubinstein
Trade and Turmoil in the Age of Trump UAlberta Business Taylor Lambert
Trash to Treasure Avenue Edmonton Russell Cobb
Was Eighteen Bridges Tim Querengesser
When Safe Isn’t Simple LINK Michelle Woodard
Who Revived the Electric Car? Avenue Edmonton Breanna Mroczek

A Clockwork Barista On Spec Kevin Cockle
All the Pretty Bones filling Station Erin Emily Ann Vance
Circus Wedding Eighteen Bridges Anosh Irani
Just for Tonight FreeFall Sarah Frayn
Superman and Pocahontas Glass Buffalo Hannah Schmakeit
The Pillar Glass Buffalo Jenny Winters
Wanting  Glass Buffalo Sarah Bennett

#PopularVote Avenue Edmonton Glenn Harvey
A Simple Solution Swerve Drew Shannon
Baba Was An Edmontonian Eighteen Bridges Robert Carter
Bright Spot Ahead UAlberta Business Min Gyo Chung
Canada, You’re Like My Favourite One-Day Uncle and I Love You Eighteen Bridges Raymond Biesinger
Family History Avenue Edmonton Robert Carter
Hope Sprouts Swerve Hayden Maynard
How I Did Not Try To Kill Andrew Suknaski Alberta Views Jonathan Dyck
Walking on Whyte Avenue Edmonton Raymond Biesinger
Women and Politics Alberta Views  Sonia Roy

Care by the Decades Apple Sue McGillivray, designer
Economy 150 UAlberta Business Vikki Wiercinski, Illustrator
Remote Electricity New Trail Karen Sherlock

Photograph: Landscape, Architecture or Still Life
25 Best Things to Eat Avenue Calgary Jared Sych
Comfort Zone Western Living Magazine  Clinton Hussey, photographer; Nicole Sjostedt, stylist
Deconstructing Brew Green UAlberta Business Adrien Veczan
Great Canadian Cocktails WestJet Magazine Jared Sych
Paddler at Lake Louise Canadian Rockies Annual Wayne Simpson
Palm Trees, Trans-Canada Highway Swerve Jim Wells
Shadow Climbing, Mt. Geraldine Canadian Rockies Annual Paul Zizka
Skateboarding Underground, Banff National Park Canadian Rockies AnnualKelly Schovanek

Photograph: People and Portraiture
A Family Matter techlife Tim Potter
Freakin’ Eureka Swerve Colin Way
Imagine Avenue Edmonton Colin Way
Pure and Simple Western Living Magazine Carlo Ricci
This Country Thinks It Gave Me My Magic Eighteen Bridges Cooper & O’Hara
Trash to Treasure Avenue Edmonton Cooper and O’Hara

Photograph: Series or Essay
Accidental Farmers Western Living Magazine Janis Nicolay
Build a Healthy Plate Apple Salt Food Photography; styling by Savory Plate
Culture & Beauty Avenue Calgary Asim Overstands
Desert Dreams WestJet Magazine Jared Sych
Life and How to Leave It Swerve Leah Hennel
On the Water WestJet Magazine Steve Collins
Rooms of Their Own Swerve George Webber
Top 40 Under 40 Avenue Edmonton Aaron Pedersen
Uprooted Swerve George Webber
What’s Old is New Again Avenue Edmonton Daniel Wood

Bear 64 FreeFall Angela Waldie
Can you imagine my love for banana facts? Glass Buffalo Jessica Johns
The Un-Selfie Project Glass Buffalo Austen Lee
The Vegetarian Eighteen Bridges Matthew Stepanic
Three Poems (Hertz Field, Orbiter, When to Step In) filling Station Shazia Hafiz Ramji
Two Poems (Dear Healing Walk, Rhapsodic Trip) filling Station Jen Currin

A Climber’s Guide Canadian Rockies Annual Zac Robinson and Stephen Slemon
Amarjeet Sohi Alberta Views Omar Mouallem
In the Key of Alex Avenue Edmonton  Lisa Ricciotti
Lethbridge College Love Stories Wider Horizons Lisa Kozleski
Outspoken Ashley Callingbull Avenue Edmonton Wayne Arthurson
Seen Unseen New Trail Omar Mouallem

Service: Business, Education, Health or Medicine
25 Ways to Stay Healthy and Well Apple Colleen Seto
Appetite For Instruction Avenue Edmonton Caroline Barlott
Care of All Kinds Apple Anne Georg
Facing Forward Avenue Calgary Silvia Pikal
For Love and Money UAlberta Business Jyllian Park
The Upside of an Organized Home Apple Greg Harris
The Rural Doctor Shortage and Why You Should Care About It Avenue Calgary Christina Frangou

Service: Lifestyle
150 Reasons to Love Edmonton WHERE Edmonton Matthew Stepanic, editor; Tamara Aschenbrenner, assistant editor
A to Z Guide to Relationships Apple Valerie Berenyi, Anne Georg, Jacqueline Louie
A Vegan Home on the Range Swerve Rita Sirignano and Melody Baker
Avenue’s Essential Guide to Summer in the Mountains Avenue CalgaryShelley Arnusch, Lisa Kadane, Megan Kopp, Andrew Penner, Gwendolyn Richards, Lynda Sea, writers; Shelley Arnusch, editor
Dining with the Stars WHERE Edmonton Matthew Stepanic, editor; Tamara Aschenbrenner, assistant editor
How to Pair Wine With Junk Food Avenue Edmonton Margaux Burgess
Oodles of Noodles Swerve John Gilchrist

MagCulture’s Jeremy Leslie on the Modern Magazine


Walk the streets of downtown London and eventually you’ll find yourself on the doorstep of the embodiment of Jeremy Leslie’s love for magazines. What started as a blog in 2003, magCulture is now a retail shop and studio where Leslie sells, studies and champions magazines. In any given year, he’ll have more than 600 titles from around the world go in and out of the store. In this podcast, he chats with host Omar Mouallem about the content and design trends he’s seeing in the modern magazine, the titles that made him fall in love with the medium, and why he sees indie publishing as a young person’s game.

Jeremy Leslie leads the magCulture studio in London, UK, dividing his time between designing, consulting and writing. He’s a passionate advocate for editorial design, which he sees as an ever-changing discipline that has always adapted to new contexts. Jeremy has written several books about magazine design, and the magCulture Journal is a key source of news and opinion about the subject. He organizes the annual Modern Magazine conference in London and runs the magCulture shop, where he hosts monthly magCulture Meets evenings featuring editors and art directors.

Melanie Deziel on Raising the Branded-Content Bar

Branded-content strategist and 2018 Alberta Magazines Conference speaker Melanie Deziel chats with host Omar Mouallem about how she got her start, industry trends and how quickly they’re changing, and how to be a worthy competitor for a reader’s time and attention.

Melanie Deziel is an award-winning branded-content strategist, consultant and speaker who travels the world educating marketing, sales and editorial teams on branded-content best practices. She started The Overlap League native ad newsletter, writes the New Media Navigator column for Inc., teaches social media for Syracuse University’s online Master’s program and is on the board of the Native Advertising Institute. She is the former director of creative strategy for Time Inc. and was the first editor of branded content at The New York Times, where she wrote sponsored content pieces that won the 2014 and 2015 Best Native Advertising Execution OMMA Award, including the acclaimed Women Inmates piece for Netflix.

2017 Alberta Magazine Awards Winners

Alberta Magazine Awards Winners Announced

Calgary, Mar 16, 2017 —Nearly 300 of the best and brightest talents in the Alberta magazine industry gathered in downtown Calgary March 16 to honour the winners of the Alberta Magazine Awards.

The annual event, staged by the Alberta Magazine Publishers Association (AMPA), showcases the outstanding work of magazine professionals from across the province, judged by industry leaders from across North America.

The awards gala leads off the 2017 annual magazine media conference that brings together some of the most innovative thinkers in the industry from across Canada, the U.S. and the U.K.

“The Alberta Magazine Awards program honours and celebrates the work of Alberta’s magazine creatives; art directors, writers, photographers, editors and illustrators. Collectively these individuals bring passion and insight to our unique Alberta culture and ensure Alberta voices and stories are shared and heard throughout the province and beyond our borders,” says Suzanne Trudel, AMPA’s Executive Director.

Awards were presented for excellence in magazine content published in 2016 in 21 Showcase categories and five Achievement award categories.

New Trail, the University of Alberta’s alumni magazine was named Magazine of the Year for its “thoughtful, sophisticated approach that engages its readers by taking risks and providing its audience with a consistently compelling magazine.” Nicola Hamilton, adjudicator and former deputy art director at Chatelaine said, “New Trail’s rich and interesting packaging and editorial intelligence elevates what an alumni magazine can achieve. It’s a study in relevance,” she said.

New Trail scored again when Lisa Cook received the Editor of the Year award for her accomplishments with the magazine. Chris Welner, IMPACT magazine editor, said the judges were “impressed by the sophistication, confidence and coherence of the editorial execution of New Trail.” He notes that while producing a magazine is a team effort, “you don’t get that kind of content onto the page without a steady hand on the tiller.”

Publisher Katharina Doyle received the Achievement in Publishing award. Eleven years ago Doyle turned her love of scrapbooking into what has become the premier Canadian scrapbooking and paper-crafting magazine. She recently rebranded the publication as Creative Scrapbooker and has made significant inroads in the U.S. market. “Many people aspire to share their passion with the masses by creating a magazine; few find long-term success. Katharina Doyle is one of the few.” said former achievement award recipient and Galleries West publisher Tom Tait.

Joyce Byrne, a respected industry leader and generous mentor, received the Volunteer of the Year award. Judges recognized Byrne for her commitment to advancing the magazine industry. “She has earned a reputation of one of the most tireless champions, promoting magazines as vital and essential cultural industry products, as well as the publishers, staff, freelancers and industry partners who contribute to them,” said Apple magazine editor Terry Bullick.

Best New Magazine was awarded to newcomer Canadian Rockies Annual for its captivating storytelling about mountain culture and impressive visuals.

In the creator categories, New Trail earned multiple trips to the podium, receiving gold and silver medals in numerous editorial and design categories including Art Direction Single Issue, Feature Design, Editorial Package, Essay and Service: Lifestyle. Avenue Calgary magazine won gold in the Alberta Story, Emerging Visual Creator and Essay categories in addition silver in the Service category. Canadian Rockies Annual, a new magazine did well in the photo categories, Alberta Views garnered gold in Fiction and Cover categories and Swerve saw gold in Profile and Glass Buffalo took gold and silver in the Emerging Writer category.

A full list of Showcase Awards finalists and winners and Achievement recipients is below, complete articles can be found at albertamagazines.com/awards.

The Alberta Magazine Publishers Association (AMPA) is a non-profit industry association that promotes, supports and advocates on behalf of the Alberta magazine publishing industry. 

For inquiries or more information, contact:

Suzanne Trudel
Executive Director


Showcase Category Finalists and Winners

Alberta Story
  • Are We There Yet? Avenue Edmonton Steven Sandor
  • Coming Through Slaughter Swerve Taylor Lambert SILVER WINNER
  • Greetings from the Fourth Dimension Swerve Michael Hingston
  • In Praise of Protest Alberta Views Sid Marty
  • Is It Too Late for the Heritage Trust Fund? Alberta Views Max Fawcett
  • Len Perry Canadian Cowboy Country Dawn McCoy
  • Our Vital Forests Alberta Views Tadzio Richards
  • Patterns of the Past Canadian Rockies Annual Tera Swanson
  • The Art of Reconciliation Avenue Edmonton Samantha Power
  • The Fight of His Life Avenue Calgary Omar MouallemGOLD WINNER
Art Direction for a Single Issue
  • Answers Wanted New Trail Marcey Andrews, art directorGOLD WINNER
  • 2016 Issue Canadian Rockies Annual Dee Larosa, art director
  • In the Making LINK Richard Maruk, art director
  • May Issue WestJet Magazine Steve Collins, design director; Teresa Johnston, art director
  • Move, Adapt or Die, New Trail Marcey Andrews, art director
  • Rudy Wiebe Gets the Last Word New Trail Marcey Andrews, art director
  • The Centennial Issue UAlberta Business Sarah Jackson
  • September 2016 Western Living Paul Roelofs, art directorSILVER WINNER
  • Alberta Construction Magazine Mental Health Paige Pennifold; Cath Ozubko, creative lead; Joseph Caouette, editor, Alberta Construction Magazine; Stephen Marsters, director, Daily Oil Bulletin and editorial products
  • Alberta Views, March Beate Wichmann, art director; Evan Osenton, editorSILVER WINNER
  • Avenue Calgary Cheap Eats Venessa Brewer, senior art director; Jennifer Hamilton, executive editor; Jared Sych, staff photographer
  • Avenue Edmonton Randy Boissonnault/ May 2016 Pete Nguyen art director; Adam Goudreau and Dwayne Martineau photographers; – GOLD WINNER
  • Avenue Edmonton Ryan Smyth Pete Nguyen art director; Cooper and O’Hara photographers 
  • New Trail Rudy Wiebe Gets the Last Word Marcey Andrews art director; John Ulan, photographer; Lisa Cook, editor-in-chief
  • Oilweek Notley’s Gamble Christina Borowiecki, graphic designer; Cath Ozubko, creative lead; Darrell Stonehouse, editor; Stephen Marsters, director, Daily Oil Bulletin and editorial products
  • Swerve Ride West Young Man Brent Morrison, art director; Brent Mykytyshyn, photographer
  • Western Living June Naomi MacDougall, art director; Evaan Kheraj, photographer
  • WestJet Magazine May, 2016 Steve Collins, design director and photographer
Digital Presence: Website
  • Avenue Calgary AvenueCalgary.com Jaelyn Molyneux, executive editor, digital; Karin Olafson, assistant editor, digitalGOLD WINNER
  • Canadian Rockies Annual crowfootmedia.com Meghan Ward, editor; Dee Larosa, designer/art director; Tera Swanson, assistant editor
  • Plastic Pitch The 11 Steven Sandor, editor; Charles Sandor, web designer
  • Summit Summit Online Michal Waissmann, art director; Leslie Blondhal, digital designer; Deb Abramson, studio and production supervisorSILVER WINNER
Editorial Package
  • Answers Wanted New Trail Sarah Pratt, writer; Karen Sherlock, editor-in-chief; Marcey Andrews, art director; Christie Hutchinson, Amie Filkow, associate editors; Stephanie Bailey, researcher; Lisa Cook, editorGOLD WINNER
  • A Look to the Future; a Link to the Past LINK Brian Bowman, editor-in-chief; Nancy Cope, editor; Todd Kimberley, Harry Sanders, Richard White, Eric Rosenbaum, Suzanne Bowness, Julie Sengl, writers; Susan Mainella, managing editor; Alison O’Connor, online editor; Carolynn Van de Vyvere, editorial assistance
  • Crazy for Noodles Avenue Calgary Jennifer Hamilton, executive editor; Elizabeth Chorney-Booth, Lynda Sea, Vincci Tsui, writers
  • Dig In WestJet Magazine Jill Foran, editor; Sara Samson, associate editor; Diane Bolt, assistant editor; Alyssa Quirico, editorial assistant; Alyssa Schwartz, Lisa Jackson, John Lee, Mandy Savoie, Joanne Sasvari, Shelley Cameron-McCarron, Kat Tancock, writers
  • Foodies of the Year 2016 Western Living Neal McLennan, Anicka Quin, Stacey McLachlan, Rosemary Poole, Julia Dilworth, John Gilchrist, Julie Van Rosendaal, writers; Jenny Reed, art director; Evaan Kheraj, John Sinal, Lillie Louise Major, Shelora Sheldon, Tarynn Liv Parker, Daniel Wood, Clinton Hussey, Jager and Kokemor, photographers
  • Summer in the Cities WestJet Magazine Jill Foran, editor; Sara Samson, associate editor; Diane Bolt, assistant editor; Alyssa Quirico, editorial assistant
  • Swim or Sink New Trail Sarah Pratt, writer; Marcey Andrews, art director; Lisa Cook, editor-in-chief; Karen Sherlock, managing editorSILVER WINNER
  • Trend Report 2017 Western Living Julia Dilworth, writer; Paul Roelofs, art director
Emerging Visual Creator
  • Denise Clarke Lives the Luxe Life Avenue Calgary Jared Bautista, photographerGOLD WINNER
  • Gift Guide WestJet Magazine Shane Arsenault, photographerSILVER WINNER
  • Untapped Potential Avenue Edmonton Paul Swanson, photographer
Emerging Writer 
  • Charting a New Course for Sex Ed New Trail Kate Black
  • First Class Citizens The Yards Lizzie Derksen
  • From the Ground Up Avenue Calgary Sarah Comber
  • Grey Gardens The Yards Celia Shea  
  • Small is Big The Yards Nikki Wiart
  • Taking Names Glass Buffalo Chris Cassis – GOLD WINNER
  • Tech Support The Yards Kalyna Hennig
  • Those Who Love the World and Their Animals Madly Glass Buffalo Kevin Holowack – SILVER WINNER
  • A Life Sentence Alberta Views Ted Sparks (pseudonym)
  • Among Cougars and Men Glass Buffalo Austen Lee
  • How to Talk About Death and Dying Avenue Calgary Christina Frangou – GOLD WINNER
  • Security Settings Glass Buffalo Kate Black
  • When Truth Doesn’t Matter New Trail Todd Babiak – SILVER WINNER
Feature Design
  • A Drone in the Life UAlberta Business Sarah Jackson, art director
  • Answers Wanted New Trail Marcey Andrews, art director
  • Best Brunches, Avenue Calgary Venessa Brewer, senior art director
  • Choose Your Own Adventure New Trail Marcey Andrews, art director
  • Lei of the Land WestJet Magazine Teresa Johnston, art director
  • Photo Finish Western Living Paul Roelofs, art director; Clinton Hussey, photographer; Nicole Sjostedt, stylist
  • Sunny Days techlife Andy Oviatt, designer
  • Swim or Sink New Trail Marcey Andrews, art directorGOLD WINNER
  • The Annotated Rudy Wiebe New Trail Marcey Andrews, art directorSILVER WINNER
Feature Writing: Long
  • A New Fight for the Gothic Knight techlife  Scott Messenger
  • A Stroke of Luck Swerve Taylor Lambert
  • Goodbye Hobbema Alberta Views Tadzio Richards
  • Knocking On Holy Doors Swerve Heather Setka
  • Swim or Sink New Trail Sarah Pratt
  • The Road From Damascus Avenue Edmonton Steven Sandor
  • True North Strong Western Living Omar Mouallem – GOLD WINNER
  • What I Learned from My Dad Apple Magazine Curtis Gillespie – SILVER WINNER
  • Whose Art is it Anyway? Avenue Edmonton Omar Mouallem
Feature Writing: Short
  • Ancient Arts Galleries West Portia Priegert
  • Designs of the Wild Canadian Rockies Annual Graeme Pole – GOLD WINNER
  • Eyes in the Sky Intelligence on the Ground Avenue Edmonton Eliza Barlow
  • Is This the Next to Go? The Yards Angela Johnston
  • Keep Calm and Float On techlife Scott Messenger
  • Mental Health Alberta Construction Magazine Joseph Caouette
  • The Showdown Swerve Lyndsie Bourgon
  • To Delight the Eye Alberta Views Omar Mouallem – SILVER WINNER
  • Mark IV Glass Buffalo Shawn Ohler
  • No Small Thing Alberta Views Tom McMillan – GOLD WINNER
  • Puzzles FreeFall Kim Murray
  • The Dying Game Glass Buffalo Kate Black
  • The Sandbox Alberta Views Jennifer Williamson
  • Welcome to Khyber Agency FreeFall Annum Shah – SILVER WINNER
  • Beyond The Healthy Glow Avenue Edmonton Jason Lin
  • Charting a New Course for Sex Ed New Trail Sonia Roy
  • Crazy Cubin’ Finger Swerve Irma Kniivila
  • Drop by Drop techlife Rory Lee
  • Green Gold Swerve Julie McLaughlin
  • One Is the Happiest Number Swerve Kyle Metcalf – SILVER WINNER
  • Sinking Feeling Oilweek Christina Borowiecki
  • The Speed of Thinking and Change Apple Magazine Carl Wiens
  • The War on Viruses Apple Magazine Carl Wiens – GOLD WINNER
  • Left to Our Own Devices Swerve Brent Morrison, art director; Josh Holinaty, illustrator
  • Survey Jan 2016 Oilsands Review Jeremy Seeman, graphic designer; Deb Jaremko, editor; Cath Ozubko, creative leadGOLD WINNER
  • What Can You Make from One Barrel of Oil? Oilweek Christina Borowiecki, graphic designer; Cath Ozubko, creative lead; Darrell Stonehouse, editorSILVER WINNER
  • Where Do You Fit In? New Trail Sarah Pratt, writer; Monika Melnychuk, illustrator; Marcey Andrews, art director; Karen Sherlock, editor-in-chief, Stephanie Bailey, researcher
Photograph: Essay or Series
  • Alter Egos Canadian Rockies Annual Wayne Simpson – GOLD WINNER
  • Chefs On the Move Avenue Calgary Jared Sych, staff photographer
  • Cougars: Rapid Momentum Summit Colin Way – SILVER WINNER
  • The Annotated Rudy Wiebe New Trail John Ulan
  • This Side of Paradise Western Living Evaan Kheraj
  • Wrestling Erica Swerve Colin Way
Photograph: Landscape, Architecture, Still Life
  • Booming Ice Chasm Canadian Rockies Annual Paul Zizka – GOLD WINNER
  • Burning the Midnight Oil,Avenue Edmonton Paul Swanson
  • Crossing Over into East Village Where Calgary Neil Zeller
  • Grizzly Canadian Rockies Annual Brandon Brown – SILVER WINNER
  • May 2016 WestJet Magazine Steve Collins
Photograph: People and Portraiture
  • A Normal Family Apple Magazine Brett Gilmour
  • Artists and Their Living Legacy Avenue Calgary Jeremy Fokkens
  • Chef Collaboration Avenue Calgary Jason Stang – SILVER WINNER
  • Keep Calm and Float On techlife Blaise van Malsen
  • Mothers of Invention Swerve Jager & Kokemor Photography
  • Rudy Wiebe Gets the Last Word New Trail John Ulan, senior photographer
  • Twenty Minutes in Space Avenue Edmonton Cooper and O’Hara – GOLD WINNER
  • Welcome to the Sunshine Coast WestJet Magazine Jared Sych, staff photographer
  • Bear Skin Rug filling Station Margo LaPierre – SILVER WINNER
  • cancer grows like a nest FreeFall Beth Everest
  • Finlandia FreeFall Ellie Sawatzky
  • small bird. black paint. Glass Buffalo Kevin Holowack
  • Three Poems filling Station Sean Howard – GOLD WINNER
  • Canada’s Top Judge Alberta Views Katherine Ashenburg – SILVER WINNER
  • From Seeds Come Trees New Trail Scot Morison
  • Inside the Animated Mind of Joel Cohen New Trail Curtis Gillespie
  • Passing the Smell Test Greenhouse Elizabeth Withey
  • Still Number One Avenue Edmonton Breanna Mroczek
  • The Annotated Rudy Wiebe New Trail Scot Morison
  • The Real Marni Panas techlife Scott Messenger
  • Wrestling Erica Swerve Marcello Di Cintio – GOLD WINNER
Service: Business, Education, Health and Medicine
  • Beyond The Healthy Glow Avenue Edmonton Caitlin Crawshaw
  • Changing the Game New Trail Shane Riczu – GOLD WINNER
  • The Condo Board Survival Guide The Yards Jyllian Park – SILVER WINNER
  • Unpacking the Climate Change Plan Greenhouse Helen Metella
Service: Lifestyle
  • Bird is the Word Western Living Julie Van Rosendaal, writer; Jenny Reed, art director; Gabriel Cabrera, photography & styling
  • Build Your Canadian Street Cred WestJet Magazine Robin Esrock
  • Choose Your Own Adventure New Trail Kate Black – GOLD WINNER
  • Happy Campers Swerve Jacquie Moore
  • The Haters Guide to Camping Avenue Calgary Shelley Arnusch, associate editor; Kevin Brooker, Joanne Elves, writersSILVER WINNER


2017 Achievement Award Recipients

Magazine of the Year New Trail

Achievement in Publishing Katharina Doyle Creative Scrapbooker

Volunteer of the Year Joyce Byrne Avenue Calgary

Editor of the Year Lisa Cook New Trail

Best New Magazine Canadian Rockies Annual



John Bennet: What I Learned After 40 Years With the New Yorker

John Bennet started at the New Yorker’s copy desk in 1975 and retired as a senior editor in late 2016. As a guest of the 2017 Alberta Magazines Conference, he’ll discuss how to be a better editor. In this episode he discusses what he learned from legendary editors like William Shawn, and argues why a writer’s best work happens when they’re on the verge of a meltdown.

The Alberta Magazines conference takes place on March 16 & 17 in Calgary, Alberta. Register by March 9.

View original Podcast

Behind the Story

Curtis Gillespie, the award-winning co-founder and editor of Eighteen Bridges magazine and a 2017 Alberta Magazines Conference presenter, knows that when it comes to creating strong content, size doesn’t matter. 

In this podcast, go behind the scenes with Gillespie and writer Lisa Gregoire as she talks about what went into writing her award-winning cover story, Breathing Holes. Gregoire delves into what it’s like to report on domestic violence in Canada’s north — and become the subject herself. This stirring essay won gold at both the Alberta Magazine Awards and the National Magazine Awards. 

Eighteen Bridges, a small but mighty narrative journalism publication, is a shining example of how magazines can be impactful and tell important stories no matter their size. In his session, 1A: Small Magazines, Big Ambitions, Gillespie tells us how writers and editors can leap over boundaries posed by tight budgets and low circulation numbers to tell complex and unexpected stories. He explains how his team uses narrative journalism as a tool to tell big stories on a small budget.

View original Podcast

Vanessa Wyse

Speaker Ten

Vanessa Wyse

Founder and Creative Director of Studio Wyse

Speaking Events:1C: Using Design to Launch and Reposition Editorial Brands2C: Pull Quotes: Design Panel Q&A

Vanessa Wyse is the founder and Creative Director of Studio Wyse. She has launched and redesigned magazines for large media brands including Chatelaine, The Globe and Mail and Fairfax Media Australia.

Vanessa was the founding creative director of the internationally recognized Toronto city weekly The Grid, which received more than 70 national and international awards including three consecutive Society of News Design (SND) World’s Best Designed Newspaper awards. Vanessa’s work has also received awards and accolades from the Canadian Magazine Awards, Society of Publication Design (U.S.), ADCC (Canada), and D&AD (UK).

Andrew Rolf

Speaker Ten

Andrew Rolf

Innovation Media Group

Speaking Events:

Keynote Luncheon: Innovation in Magazine Media 2017 – 2018 World Report

Andrew Rolf has spent more than 20 years leading and successfully delivering technology and digital transformation projects.

Between 2013 and 2016 he was head of delivery at Guardian News and Media in London, overseeing the 18-month in-house re-development of guardian.com and the relaunch of the publication’s live news apps.

Since leaving The Guardian, Andrew divides his time between his own consultancy, Cursive Consulting, and assignments with Innovation Media Group.

Jerrid Grimm

Jerrid Grimm

Jerrid Grimm

Co-Founder of Pressboard

Speaking Events:2B: Mastering Native Advertising

Jerrid Grimm is a marketer, entrepreneur and co-founder of Pressboard, a story marketplace that connects publishers and brands around content.

His career has spanned mobile, experiential and digital disciplines, and he has worked with some of North America’s most innovative brands and publishers.

He’s a regular contributor to AdAge and Marketing Magazine and is considered a thought leader in content analytics.

Leo Jung

Speaker Ten

Leo Jung

Creative Director, The California Sunday Magazine and Pop-Up Magazine

Speaking Events:

KN2: Getting Attention in the Age of Overstimulation
2C: Pull Quotes: Design Panel Q&A Panel Discussion

Leo Jung is Creative Director of The California Sunday Magazine, a print and digital general interest publication, and Pop-Up Magazine, a live event series.

He is the former design director at Wired and deputy art director at The New York Times Magazine.

His work has been recognized by the Art Directors Club, Type Directors Club, and the Society of Publication Designers.

Curtis Gillespie

Speaker Ten

Curtis Gillespie


Speaking Events:

1A: Small Magazines, Big Ambitions

Curtis Gillespie is the author of five books, including the novel Crown Shyness and the memoirs Playing Through and Almost There, which have won or been nominated for various literary awards.

In 2014, he won a record-tying four National Magazine Awards and has won seven in total for his writing on the arts, politics, society, travel and sports. In 2010, he co-founded the narrative journalism magazine Eighteen Bridges, which he edits and which has won eight National Magazine Awards.

He was a recipient of the University of Alberta Alumni Honour Award in 2014 , the Edmonton Artists Trust Fund Award in 2016 and the Alberta Magazines Editor of the Year Award in 2016.

Debbie Nicholls

Speaker Ten

Debbie Nicholls

Director of Operations, Transcontinental Calgary

Speaking Events:

Host: Networking Session

Debbie Nicholls began her career with TC Transcontinental Printing in 1989. Over the past 28 years, she has built her experience and expertise in multiple positions within our printing facility located in Calgary. During her tenure, she has worked in Customer Service, Sales Account Management, later leading both of these departments. Presently, Debbie occupies the position of Director of Operations, overseeing Customer Service, Distribution and Print 4 Advantage Sales at Transcontinental Calgary.

Debbie is dedicated to delivering quality products and superior service to all of our customers. She is an important member of our senior management team, and her passion and enthusiasm is ever-present.